1) The three transportation media are land, water, and air. The difference between a transportation vehicle and a transportation media is that vehicles are used to convey use of media.
2) The three communication media are the Interpersonal Medium, the Mass Medium, and and ‘New Medium.’ Some examples of communication vehicles and media are a TV or radio used to convey mass media, or an e-mail being used to convey Interpersonal Medium.
3) Interpersonal Medium:
Pros:
- Each participant has equal and reciprocal control of content
- Content can be individualized
Cons:
- The equal control degrades into cacophony as the number of participants increases
Broadcast Communication:
Pros:
- Can simultaneously deliver message to almost infinite number of people
Cons:
- Message can not be individualized to receipeant
- Content controlled only by one person
4) Individualized information can be simultaneously delivered to an almost infinite number of people
-Each of the people involved have equal control of all content
Without technology, this would be an unaccessible medium, such as the sky.
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